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Pete Halliday

Membership/Special Events Committee Chair
Time on Board: ’11-’17

“Being involved in NATAS has allowed me to not only interact with some amazing television professionals – it has kept me plugged into all off the great work being done in our region and beyond. The storytelling produced here, between the network affiliates, professional sports organizations, independent producers and production companies in the Mid America region, is some of the best of the best. I am proud to be part of the organization and am inspired by the fellow board members who are constantly working to make our chapter even better.” Oh, and “Chicks dig EMMYs”’

From producing and copywriting to editing and visual effects, Pete has always worn many hats when it comes to media production. In his current role as VP | Production/Post-Production at Coolfire Media (CFM), in St. Louis, Pete is teamed up with an amazing group of editors, animators, visual effects artists and interactive developers that can help take creative ideas to the next level. CFM works closely with advertising agencies and large corporations to produce national media campaigns and branded content. A 20 year veteran of the industry, Pete has produced projects for Mobil1, STIHL, Purina, Walgreens, US Army, Anheuser Busch, Energizer, and countless others. Pete has also been recognized with EMMY awards in three separate NATAS Regional chapters.